MONDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales

M307 45 Minute Session:
Pay It Forward: How to Integrate Cause Marketing Into Your Program
This session is 45 minutes long and will end at 4:30 PM.

No matter how large or small your program, you and your team have the opportunity to pay it forward. Every day you are exposed to "cause marketing" techniques, but how can you integrate these elements into your exhibit/event program and identify your stakeholders? During this session, you will learn what cause marketing is and how to incorporate and report on cause marketing elements into your program. Learn how to:
•  Organize community service activities for your attendees
•  Donate exhibit items and left over food
•  Make donations in exchange for audience participation or action
•  Raise awareness of a cause



FACULTY:
J. Kismet Mikos, CTSM Gold
When I was first hired by Nordson Corporation, an industrial manufacturer based in Ohio, I knew they were involved with community affairs. I learned they had donated 10% or their North American profits back to the community since they were founded in 1954. This charitable giving has evolved to include multiple charities - both national and local. As a brand ambassador, I am constantly looking for new ideas to promote our brand in face-to-face experiences.

Connect with J. Kismet Mikos:
           



Lisa Lawley, CTSM Diamond
Lisa Lawley, CTSM, Diamond Level, is a Senior Event Program Manager at Cisco, the worldwide leader in IT. Lawley has 20 years of industry experience overseeing exhibits for many of Cisco's trade shows and events, and managing the Cisco portables program. She received her CTSM certification in 2008 and her CTSM Diamond Level upgrade in 2012. She currently serves as an EXHIBITORLIVE Conference Advisory Board member, CTSM Portfolio Advisor, and CTSM Program Mentor.

Connect with Lisa Lawley:
   

Additional sessions presented by Lisa Lawley:
T328 360 Degree Event Planning: From Selection to Experience Design




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