This session is 45 minutes long and will end at 4:30 PM.
No matter how large or small your program, you and your team have the opportunity to pay it forward. Every day you are exposed to "cause marketing" techniques, but how can you integrate these elements into your exhibit/event program and identify your stakeholders? During this session, you will learn what cause marketing is and how to incorporate and report on cause marketing elements into your program. Learn how to:
• Organize community service activities for your attendees
• Donate exhibit items and left over food
• Make donations in exchange for audience participation or action
• Raise awareness of a cause