MONDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales
NEW!     
M306 
Does Healthcare Social Media Make You All A Twitter?
During this session we'll use a point/counterpoint format to contrast the usage of social media in the heavily regulated healthcare industry versus other less regulated industries. We will discuss unique applications for social media, and when these applications can't be utilized by healthcare companies, we will present alternative options. You will:
•  Experience unique examples of how social media can be utilized effectively for healthcare marketing
•  Understand the importance of a strategic and well thought out social media marketing plan
•  Explore how to select and prioritize goals and objectives
•  Learn how to measure results-and what tools to use
•  See how to build a social media library



FACULTY:
Jacqueline Beaulieu
Jacqueline Beaulieu, HMCC is a seasoned professional with a wealth of healthcare industry specific knowledge and experience. As Executive Director, Healthcare Education & Events at BlueHive Strategic Environments, she educates and is a resource for information for those working in healthcare conventions, medical meetings and healthcare exhibit marketing.

Connect with Jacqueline Beaulieu:
     



NeKeta Argrow
NeKeta Argrow is a seasoned event marketing and operations executive with over 14 years of diverse leadership roles ensuring the success of brand presence at live events and tradeshows, both domestic and international. NeKeta holds a BA in Communications from the University of Colorado at Boulder and has served as a member of the Board of Directors for the Healthcare Convention & Exhibitor Association.

Connect with NeKeta Argrow:
   



Amadeus Finlay
Amadeus Finlay is a communications specialist, raising brand awareness with his energetic approach to strategic messaging. He began his career at Groupon when it was still a start-up, and was part of the team that grew it into a global behemoth. As Director, Media and PR at BlueHive Strategic Environments, Amadeus not only oversees the online content and strategy for trade shows and exhibits, but also the company's newest addition, the digital agency BlueHive Media.

Connect with Amadeus Finlay:
       





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott