MONDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales

M304 Advanced Learning Session:
Content + Interactions: A Formula for Effective Marketing Impact
In our digitally enabled, socially integrated world, marketing has evolved beyond one-way communications distributed via mass media. In this session, marketing consultant Dax Callner will introduce new approaches that connect content development and interaction strategies to effectively impact audiences across multiple channels, including events, social, digital and traditional media. The session will focus on:
•  Implementing "story led" marketing strategies
•  Cross-channel, trans-media communication planning
•  Content creation, distribution and promotion approaches
•  Interaction strategies that propel consumer relationships

CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.



FACULTY:
Dax Callner
Dax Callner is the Chief Strategy Officer at GES Events, leading a practice that specializes in physical, digital and social media experience development, measurement & analytics. Callner has over 20 years of experience developing experiential marketing programs for some of the world's leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, HP, Kraft, Bloomberg, the U.S. Census Bureau, Johnson & Jonson, Dell, JPMorgan, General Mills and Nestle.

Connect with Dax Callner:
     

Additional sessions presented by Dax Callner:
M623 Strategic Event Roadmap Planning and Evaluation
T406 Transform Your Career: From Implementer to Strategist




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