MONDAY  10:00 AM - 11:30 AM
Track: Planning & Execution
NEW!     
M224 45 Minute Advanced Roundtable:
Best Practices in Exhibit Marketing
This session is limited to 18 attendees. This session is 45 minutes long and will end at 10:45 AM.

In this interactive advanced roundtable, you will collaborate with peers to learn and strategize best practices for improved performance on the show floor. You'll walk away with new and different ideas that can breathe renewed life into your existing exhibit program and increase your ROI. Join us to discuss and debate:
•  How to understand your attendees--including what motivates them
•  What makes a quality interaction at an exhibit
•  How good promotions can still fail
•  The key to successful demos in an exhibit
•  How messaging before, during and after the event impact your success



FACULTY:
Holly Sherrill
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows and events. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly is a member of The NAWBO, Alabama Women Business Owners (AWBO) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.

Connect with Holly Sherrill:
     

Additional sessions presented by Holly Sherrill:
T223 Exhibiting Success Starts with the Staff




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