MONDAY  10:00 AM - 11:30 AM
Track: Planning & Execution
NEW!     
M215 45 Minute Session:
Leverage The Exhibitor Prospectus as a Strategic Marketing Tool
This session is 45 minutes long and will end at 10:45 AM.

The exhibitor prospectus is your first introduction to an upcoming trade show opportunity and can be one of the most valuable tools for planning your participation. This mini-session will teach you how to properly mine all that a prospectus has to offer. Attendees will work in groups to evaluate real industry prospectuses from various industries for content and relevancy to different businesses. Learn to:
•  Understand what information is usually provided in a show prospectus
•  Use prospectus information to drive strategic decisions about exhibiting at trade shows: what size booth is needed, who the target audience is and who should attend as staff
•  Leverage prospectus information to market to internal customers



FACULTY:
Diane Benson, CTSM Diamond
Diane E. Benson, CTSM Diamond, Americas Exhibits Leader, GE Healthcare. Diane's 25+ year career in event marketing spans both the exhibitor & supplier sides exhibits. Diane is Past President of HCEA & has just finished a three-year term as a member of EXHIBITOR's Editorial Advisory Board. One of the earliest CTSM's in the industry, Diane was awarded her Diamond upgrade in 2012, & is currently one of only 12 Diamond-level CTSM's in the world.

Connect with Diane Benson:
   

Additional sessions presented by Diane Benson:
M216 Beyond the Booth: Cross-Functional Planning for Medical Conventions


Cindy McCormick, CTSM
Cindy McCormick is a Global Convention Marketing Professional with more than twenty years' experience in global convention, meeting and event planning. She is an expert in helping companies find, define and maximize the value of their convention marketing channel. Currently head of Convention Marketing at Novo Nordisk, Cindy previously ran her own consulting firm working with several prominent companies in the pharma/biopharma space including Sanofi, Alexion, Dendreon and Leo Pharma.

Connect with Cindy McCormick:
 

Additional sessions presented by Cindy McCormick:
S508 International Exhibiting - A Primer for Success
M216 Beyond the Booth: Cross-Functional Planning for Medical Conventions




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