MONDAY  3:45 PM - 5:15 PM
Track: Planning & Execution
CTSM     
M20417 
Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
If you want an event to generate a high return on investment, staff briefings are a critical ingredient. In this interactive, hands-on session you will learn effective agendas and techniques, how to achieve management buy-in, and how to get staffers to attend your pre-, at- and post-show meetings. You will explore:
•  What types of pre-show meetings work best
•  Who should be involved in planning and conducting the meetings
•  A variety of training techniques that work to prepare, update and report to the staff
•  Using outside talent and supporting tools



FACULTY:
Marc Goldberg, CME
Marc Goldberg brings over 40 years of experience to his marketing and business seminars. In 1985, he founded Marketech360 which specializes in exhibitor staff training and performance measurement at trade shows and events. He authored "Small Doesn't Mean Second Rate" - a reference workbook for small exhibitors, created the first software for measuring exhibit performance - Measurement Made Easy and authored "The Future of Healthcare Exhibit is in Learning". In 2016, he published "Strategic Trade Show Success".

Connect with Marc Goldberg:
 

Additional sessions presented by Marc Goldberg:
T709 Earn a Seat At the Decision-Makers' Table
T303 Get Ready! The Industry is Changing
W205 Make Smarter Decisions to Maximize Your Show Outcomes




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