The pharmaceutical exhibiting environment bears the stigma of having many "thou shalt nots." But while legal and regulatory mandates must be incorporated, there are opportunities inherent in that challenge. Using what we call "creative bravery," pharmaceutical exhibitors and their partners can go beyond restrictions and create new ways of fostering engagement through memorable exhibit experiences. Explore:
• Are you potentially limiting yourself by focusing on what you can't do?
• How to work more collaboratively with brand teams, associations and external agencies
• How to present concepts to legal and regulatory teams far enough ahead of time that hurdles can be surmounted