MONDAY  8:00 AM - 9:30 AM
Track: Planning & Execution

M203 
Pharma Exhibiting: Creative Compliance
The pharmaceutical exhibiting environment bears the stigma of having many "thou shalt nots." But while legal and regulatory mandates must be incorporated, there are opportunities inherent in that challenge. Using what we call "creative bravery," pharmaceutical exhibitors and their partners can go beyond restrictions and create new ways of fostering engagement through memorable exhibit experiences. Explore:
•  Are you potentially limiting yourself by focusing on what you can't do?
•  How to work more collaboratively with brand teams, associations and external agencies
•  How to present concepts to legal and regulatory teams far enough ahead of time that hurdles can be surmounted



FACULTY:
Jon Ellms
Jon Ellms, vice president, principal at Access TCA, manages programs for healthcare companies of all sizes. Jon is the director of Access' healthcare practice, recruiting team members who question the status quo, understand challenges before suggesting solutions, and deliver strategic and tactical excellence. Jon is active in HCEA and has spoken often over the past 20 years at HCEA's annual meeting. A graduate of Bucknell University, Jon is an Access board member & minority shareholder. 

Connect with Jon Ellms:
       



Natalie Norris, CME/H, CEM
Natalie Norris CME/H, CEM, exhibits manager, ASCO, manages the exhibits program for one of the top five Healthcare Meetings in the United States. Natalie manages all aspects of exhibits including marketing, healthcare policies and guidelines as well as sales and operations. She has extensive knowledge on the challenges that Healthcare exhibitors face on a regular basis. Natalie is active in HCEA and has spoken at numerous healthcare events over the past 5 years.

Additional sessions presented by Natalie Norris:
T219 Develop a Strategy for Successful Healthcare Exhibiting


Michael Young
Michael is an accomplished biopharmaceutical executive with award-winning marketing and commercial credentials. He is sought-after in the discipline of Alliance Management as a collaboration expert in a broad spectrum of B2B strategic partnerships. Michael was named Medical Marketer of the Year by the Medical Marketing Association and served as President of the organization. He also serves on the Board of the Cutaneous Lymphoma Foundation, a patient advocacy group.

Connect with Michael Young:
   





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