Certified Trade Show Marketer (CTSM)
The only university-affiliated certification program for trade show and event marketers.
Learn About the Program.

CTSM Required Sessions Scheduling Guide
To fulfill the educational component of the CTSM certification program, these 23 five-digit REQUIRED sessions must be taken,
along with any five ELECTIVE (three-digit) sessions offered at EXHIBITOR conferences, for a total of 28 sessions.
Mon
Mar 13
Tue
Mar 14
Wed
Mar 15
Thu
Mar 16
10818 CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
8 AM 8 AM
10918 CTSM
How to Measure the Value of Trade Show Participation - Part II: Practical Application
10 AM 10 AM
20118 CTSM
Selecting the Right Shows: The Critical Decision
10 AM 10 AM
20318 CTSM
The Nuts and Bolts of Budgeting for Results
10 AM 3:45 PM
20418 CTSM
Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
3:45 PM
20618 CTSM
Show Operation Basics - Part I: Pre-Show Planning
8 AM
20918 CTSM
Show Operation Basics - Part II: On-Site Implementation
10 AM
30718 CTSM
Creative Thinking to Reinvigorate Your Program
3:45 PM 10 AM
30818 CTSM
Business Marketing Strategies and Trade Shows
10 AM 10 AM
31118 CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
3:45 PM
31318 CTSM
Beyond the Basics of Booth Selling
8 AM
31518 CTSM
Integrated Marketing Communications
3:45 PM
32218 CTSM
No Exhibit is an Island - Building a Bridge to Success
8 AM 8 AM
40218 CTSM
Basic Project Management and Reporting Skills
8 AM
40718 CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice
3:45 PM
60818 CTSM
From Marketing to Measurement: 10 Steps to a Great Corporate Event
3:45 PM 8 AM
61018 CTSM
The Basics of Event Planning and Management
8 AM
61118 CTSM
The Basics of Event Logistics and Implementation
10 AM
61718 CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
10 AM 1 PM
62018 CTSM
The @show Experience: Understand the Essentials of Exhibit Design
3:45 PM 3:45 PM
72118 CTSM
Negotiating Skills to Win
8 AM 1 PM
72318 CTSM
Communicating with Others: Essentials for Success
10 AM 3 PM


Special notes for CTSM Candidates:
If the Sunday All-Day Workshop "Rookie Exhibitors' Quick Start Program: Hit the Ground Running (S212) is taken, sessions 20617 and 20917 do not need to be taken.

Session 30817 may be waived by candidates with a marketing degree, and replaced with an elective.

These sessions will be most beneficial if taken in order: 20617 followed by 20917, 61017 followed by 61117.

To receive credit on your transcript, be sure to take the quizzes online at www.CTSM.com/quizzes for each of your sessions taken. Quizzes must be taken within two weeks following EXHIBITORLIVE.

Save all of your session handouts. You will need them to prepare for the final exam.

Trade show and event managers who have five or more years of experience are eligible to replace some of the more basic CTSM required courses with elective sessions, with prior approval. Use this form to request approval before registering.

We recommend including session 710, "Preparing, Developing, and Submitting a Quality CTSM Portfolio" as one of your 5 electives.


QUESTIONS?
Feel free to call or email our program administrator, Wendy Lewis at:
507.424.4881
wlewis@ctsm.com

Learn more about CTSM



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