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EXHIBITORFastTrak
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Jul. 11-14
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Oct. 31 - Nov. 3
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Providence, RI
Wednesday, July 12, 2017
3:15 pm - 4:45 pm
224 
45 Minute Advanced Roundtable:
Best Practices in Exhibit Marketing


This session is limited to 13 attendees. This session is 45 minutes long.

In this interactive advanced roundtable, you will collaborate with peers to learn and strategize best practices for improved performance on the show floor. You'll walk away with new and different ideas that can breathe renewed life into your existing exhibit program and increase your ROI. Join us to discuss and debate:

•  How to understand your attendees--including what motivates them

•  What makes a quality interaction at an exhibit

•  How good promotions can still fail

•  The key to successful demos in an exhibit

•  How messaging before, during and after the event impact your success




FACULTY:

Marc Goldberg, CME
Marc Goldberg brings over 40 years of experience to his marketing and business seminars. In 1985, he founded Marketech360 which specializes in exhibitor staff training and performance measurement at trade shows and events. He authored "Small Doesn’t Mean Second Rate" – a reference workbook for small exhibitors, created the first software for measuring exhibit performance – Measurement Made Easy and authored "The Future of Healthcare Exhibit is in Learning". In 2016, he published "Strategic Trade Show Success".

Connect with Marc Goldberg:



Additional sessions presented by
Marc Goldberg:
Providence, RI 7/13/2017
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Providence, RI 7/13/2017
Get Ready! The Industry is Changing

Chicago, IL (Fall) 11/1/2017
Earn a Seat At the Decision-Makers’ Table

Chicago, IL (Fall) 11/1/2017
Make Smarter Decisions to Maximize Your Show Outcomes

Chicago, IL (Fall) 11/2/2017
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Chicago, IL (Fall) 11/2/2017
Best Practices in Exhibit Marketing




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