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EXHIBITORFastTrak
Providence, RI
Jul. 11-14
Chicago, IL
Aug. 22-25
Sacramento, CA
Sep. 26-29
Chicago, IL
Oct. 31 - Nov. 3
CTSM at
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Register
Today!
Chicago, IL (Fall)
Friday, November 3, 2017
10:45 am - 12:15 pm
506 
Advanced Learning Session:
Global Frameworks: Marketing from the Context of Culture - Part II


Pre-requisite: Part I (505) taken at this or a previous show.

Understanding national culture is key to creating a successful international trade show program. Recognizing that all business is conducted within the context of culture, we provide practical insights to help you understand the cultures you are trying to reach—and strategies to overcome cultural divides that could diminish the success of your trade shows and events. We also explore the specific cultural profiles of China, Mexico, Germany and the UAE. Continuing from Part I, we explore:

•  Communications – verbal and non-verbal

•  Morality and religion

•  Gender views and masculinity index

•  Relationships – family and friendships

•  Use of protocol

CTSM 5
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.



FACULTY:

Jeff Hannah
Jeff Hannah is VP of International Services & Commercial Interiors for Exhibit Concepts. He consults, writes, and speaks about engagement strategies, cultures, and trade show differences between countries. Having founded companies in the UK, UAE and the USA, he has produced trade show exhibits, interiors, and events in over 50 countries for many of the world’s top brands. Hannah holds a BS in Industrial Design from Georgia Tech and blogs at www.GlobalExhibitor.com.

Connect with Jeff Hannah:



Additional sessions presented by
Jeff Hannah:
Chicago, IL (Summer) 8/24/2017
A Trip Around the World -- Must Knows for Global Exhibiting

Chicago, IL (Summer) 8/24/2017
Traveling Abroad: Important Do's and Don'ts

Chicago, IL (Fall) 11/3/2017
Global Frameworks: Marketing from the Context of Culture - Part I




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