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EXHIBITORFastTrak
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Chicago, IL
Aug. 22-25
Sacramento, CA
Sep. 26-29
Chicago, IL
Oct. 31 - Nov. 3
CTSM at
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Chicago, IL (Fall)
Thursday, November 2, 2017
10:45 am - 12:15 pm
10517  CTSM  
Using Surveys to Measure Your Performance in Trade Shows and Events


If executive management is demanding more than anecdotal information on the success of your event, providing show and event metrics that can be mapped back to objectives is imperative for the long-term success of your program. This session focuses on post-show surveys and obtaining the data you need, including:

•  The benefits of measuring

•  Typical measurement planning processes

•  Research techniques

•  Post-show attendee and lead surveys

•  Understanding exhibit performance metrics

•  Case studies and more




FACULTY:

Ian Sequeira
Ian Sequeira, EVP, Exhibit Surveys Inc., heads up research. He is a well-respected industry speaker, and an active member of IAEE, HCEA, MRA, and CEIR. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.

Additional sessions presented by
Ian Sequeira:
Providence, RI 7/13/2017
Selecting the Right Shows: The Critical Decision

Providence, RI 7/14/2017
Using Surveys to Measure Your Performance in Trade Shows and Events

Chicago, IL (Fall) 11/3/2017
Selecting the Right Shows: The Critical Decision




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