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EXHIBITORFastTrak
Providence, RI
Jul. 11-14
Chicago, IL
Aug. 22-25
Sacramento, CA
Sep. 26-29
Chicago, IL
Oct. 31 - Nov. 3
CTSM at
FastTrak
Register
Today!
Chicago, IL (Fall)
Wednesday, November 1, 2017
1:30 pm - 3:00 pm
205 
Advanced Learning Session:
Make Smarter Decisions to Maximize Your Show Outcomes


Is your show roster yielding lackluster results? This session will teach you to make wiser decisions using all of the information at your disposal. We’ll look at a variety of exhibiting scenarios and assess options for alternative approaches to that show, such as expanding or downsizing your exhibit's footprint—or even skipping the show entirely! You'll receive useful templates and checklists to help you:

•  Think more strategically about your exhibit marketing plan

•  Evaluate when you should—and shouldn’t—exhibit

•  Determine when to change your exhibiting strategy to maximize your success




FACULTY:

Roger May
Roger is a VP in marketing at Optum. In this role he leads a team developing go-to market strategies for a Healthcare IT portfolio. Roger has spoken at many major healthcare conferences as well as EXHIBITORLIVE, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.

Additional sessions presented by
Roger May:
Chicago, IL (Fall) 11/1/2017
The Event Disaster Recovery Support Group: A Six-Step Program

Chicago, IL (Fall) 11/2/2017
Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?



Marc Goldberg, CME
Marc Goldberg brings over 40 years of experience to his marketing and business seminars. In 1985, he founded Marketech360 which specializes in exhibitor staff training and performance measurement at trade shows and events. He authored "Small Doesn’t Mean Second Rate" – a reference workbook for small exhibitors, created the first software for measuring exhibit performance – Measurement Made Easy and authored "The Future of Healthcare Exhibit is in Learning". In 2016, he published "Strategic Trade Show Success".

Connect with Marc Goldberg:



Additional sessions presented by
Marc Goldberg:
Providence, RI 7/12/2017
Best Practices in Exhibit Marketing

Providence, RI 7/13/2017
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Providence, RI 7/13/2017
Get Ready! The Industry is Changing

Chicago, IL (Fall) 11/1/2017
Earn a Seat At the Decision-Makers’ Table

Chicago, IL (Fall) 11/2/2017
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Chicago, IL (Fall) 11/2/2017
Best Practices in Exhibit Marketing




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