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EXHIBITORFastTrak
Providence, RI
Jul. 11-14
Chicago, IL
Aug. 22-25
Sacramento, CA
Sep. 26-29
Chicago, IL
Oct. 31 - Nov. 3
CTSM at
FastTrak
Register
Today!
Chicago, IL (Fall)
Wednesday, November 1, 2017
9:00 am - 10:30 am
709 
Earn a Seat At the Decision-Makers’ Table


A seat at the table with your company’s decision-makers will elevate your trade show program from a cost to an investment that drives a return. But in order to earn that seat, you need to become more strategic. This session will teach you how to think and act strategically. Through interactive exercises you will experience what being strategic looks and feels like. Learn to:

•  Understand what it means to think and act strategically

•  Qualify for that seat at the table by contributing value to your company

•  Identify specific steps that will elevate you from a logistical specialist to strategic asset




FACULTY:

Marc Goldberg, CME
Marc Goldberg brings over 40 years of experience to his marketing and business seminars. In 1985, he founded Marketech360 which specializes in exhibitor staff training and performance measurement at trade shows and events. He authored "Small Doesn’t Mean Second Rate" – a reference workbook for small exhibitors, created the first software for measuring exhibit performance – Measurement Made Easy and authored "The Future of Healthcare Exhibit is in Learning". In 2016, he published "Strategic Trade Show Success".

Connect with Marc Goldberg:



Additional sessions presented by
Marc Goldberg:
Providence, RI 7/13/2017
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Providence, RI 7/13/2017
Get Ready! The Industry is Changing

Chicago, IL (Fall) 11/1/2017
Make Smarter Decisions to Maximize Your Show Outcomes

Chicago, IL (Fall) 11/2/2017
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success




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