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CTSM at
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Providence, RI
Wednesday, July 12, 2017
10:45 am - 12:15 pm
30817  CTSM  
Business Marketing Strategies and Trade Shows


Strategies are the most vulnerable part of your exhibit marketing plan. Why? Because most people, including many in your own company, donít really know what they are or what to do with them. In this session youíll learn:

•  What strategies really are

•  The difference between strategies and tactics

•  How strategies fit into an overall trade show marketing plan

•  How to use strategic thinking to improve the planning and execution of your trade shows and events

•  How to look at real-life examples and apply good ideas strategically




FACULTY:

Bob Milam, (CTSM candidate)
Trade Show Bob is who you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a few things about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, cosmetics and computer graphics industries. Currently a blogger for EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.

Connect with Bob Milam:



Additional sessions presented by
Bob Milam:
Providence, RI 7/12/2017
Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles

Chicago, IL (Summer) 8/22/2017
Build a Successful Event Marketing Plan

Chicago, IL (Summer) 8/23/2017
Business Marketing Strategies and Trade Shows




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