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EXHIBITORFastTrak
Providence, RI
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Sacramento, CA
Sep. 26-29
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Oct. 31 - Nov. 3
CTSM at
FastTrak
Register
Today!
Sacramento, CA
Wednesday, September 27, 2017
3:15 pm - 4:45 pm
315 
45 Minute Session:
The Great Social Send Up of 2017


This session is 45 minutes long.

Social media and the second screen have become go-to tools in every experiential marketerís arsenal. Brands both large and small are building experiences that leverage digital tools as a means to foster community and connection. But are we missing the point? Real, genuine connection takes more than a hashtag. In this session, we will explore:

•  The appropriate role of social media in experiential marketing

•  How to leverage story to make your experiential endeavors unforgettable

•  Why spontaneous community is so powerful

•  How to use social to enhance and extend your experience

•  Why, what, and how to measure results

•  How to leverage social with limited resources

•  Do's and don'ts




FACULTY:

Justin Hersh
Justin has spent nearly 30 years designing and producing large-scale events and trade shows for brands like Apple, Virgin Galactic, Medtronic, Applied Materials and Novellus Systems, as well as major museum installations like the Denver Museum of Nature & Science and the Bishop Museum. As founder of Group Delphi, Justinís theatrical training was infused into the companyís DNA from the beginning. Delphi's team works collaboratively to create engaging experiences of wonder, awe and connection.

Connect with Justin Hersh:






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