WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
EXHIBITORFastTrak
Providence, RI
Jul. 10-13
Chicago, IL
Aug. 21-24
San Francisco, CA
Nov. 6-9
Fort Worth, TX
Dec. 4-7
CTSM at
FastTrak
Register
Today!
San Francisco, CA
Wednesday, November 7, 2018
1:30 pm - 3:00 pm
146  NEW  
How to Measure ROI for Exhibits and Events


Have you been challenged to generate increased demand with a tight or limited budget? In order to succeed, you must quantify how much revenue your events and marketing activities generate. In this session, you will learn to:

•  Predict and measure the revenue impact of your event content and strategies using pre-, during and post-show event data.

•  Apply lead and data capture best practices

•  Take pre-event preparatory steps with your CRM and marketing automation that will facilitate follow-up, tracking and the creation of reports




FACULTY:

Jim Obermayer
James Obermayer is the publisher of the Funnel Media Group,LLC, which has as operating divisions the Sales Lead Management Association, Funnel Radio and the B2B Podcast Directory. He founded the world-wide 8200 member SLMA in 2007. Funnel Radio was founded in 2010. Obermayer also hosts two weekly c-level interview programs: SLMA Radio and CRMRadio.today. The b2B Podcast Directory was first published in August of 2017.

Connect with Jim Obermayer:



Additional sessions presented by
Jim Obermayer:
San Francisco, CA 11/7/2018
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition



Victor Kippes
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar's value proposition is based upon Victor's experience as a receiver of leads. He understands very well the challenges marketing and sales leaders face specific to demand generation and lead management.

Connect with Victor Kippes:






Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott