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San Francisco, CA
Wednesday, November 7, 2018
10:45 am - 12:15 pm
263  NEW  
The Subtle Shift


It’s time for a shift in mindset. This fun, fresh session will help you forget “all the things” and focus on “just the right things.” Explore a new way to think about your work and master a framework that delivers more success—with less stress. Leave ready to improve your marketing, demonstrate your value, and improve your work/life balance.

•  Learn why human connections, not numbers, are the most accurate benchmark of success

•  Go beyond leads and dollars to define the true impact of your experiences

•  Rediscover why you love this business—and develop a strategy to do your job better than ever




FACULTY:

Katie Bottrell
Katie is a marketing leader focused on telling brand stories in a way that is not only compelling, but built on data-driven insights. For over a decade, she has developed comprehensive marketing and brand management campaigns for industry leaders around the world — driving marketing operations and creative strategy while executing aggressive, data-driven marketing initiatives resulting in significant ROI increase across channels.



Sara Ost
As Group Delphi’s Senior Vice President of Marketing, Sara brings deep expertise in both traditional and emerging marketing channels, having held leadership positions in media, marketing, and digital since the word “blog” first entered the dictionary. From augmented reality print magazines to launch campaigns and contextualized digital experiences—for brands including Dwell and Coca-Cola and SaaS startups like Smartify and Pixalate—Sara loves marketing at the intersection of technology, people, brand, and content.



Ashley Welling
Ashley has had a passion for finding innovative ways to tell a story since she first put pen to paper — and her career shows it. She’s been a journalist, a creative writing professor, and most recently, a Marketing Engagement Manager at Group Delphi. In this role she gets to the heart of who Group Delphi clients are every day — strategically developing their stories to align with their goals and inspire audiences worldwide.




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