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EXHIBITORFastTrak
Providence, RI
Jul. 11-14
Chicago, IL
Aug. 22-25
Sacramento, CA
Sep. 26-29
Chicago, IL
Oct. 31 - Nov. 3
CTSM at
FastTrak
Register
Today!
Sacramento, CA
Tuesday, September 26, 2017
1:30 pm - 5:00 pm
145 
Half-Day Workshop:
Effective Methods for Measuring Awareness


Are you struggling to measure the more intangible goals you have set for your exhibit program? Learn four simple-yet-effective methods to measure awareness of the messages you are communicating in your booth—at little to no cost and with immediate results. Engage in hands-on practice as we calculate show results, then tie those results back to ROI or ROO. Learn to:

•  Quickly and easily measure the overall awareness you generated at the show

•  Measure the awareness of specific messages within your exhibit

•  Fine-tune your results to drive year-over-year improvements in your program

•  Apply best practices across different audiences




FACULTY:

Deanna Krause, CTSM, Gold Level
With over 17 years of marketing experience, Deanna Krause, CTSM, Gold Level, specializes in trade shows and marketing communications. Prior to becoming a consultant, Deanna led a 16-person team in the strategic planning and execution of over 400 trade shows and events annually. She holds a bachelor's degree in marketing from Arizona State University.

Connect with Deanna Krause:



Additional sessions presented by
Deanna Krause:
Sacramento, CA 9/27/2017
40 Ways to Make the Last Day of the Show Productive



Richard Erschik
Richard Erschik has been referred to as the stand-up comedian in trade show exhibitor education. From his anecdotal comments, unprecedented statistics, and humorous real-world exhibiting scenarios, attendees of his seminars and webinars can immediately tell that he has personal exhibiting experience from his previous life. Richard is listed in Trade Show Executive’s Who’s Who in Specialty Service Contractors in the specific area of Exhibitor Education. He has authored numerous feature articles in marketing and sales related publications, and served on the advisory boards of some significant exhibiting companies.

Connect with Richard Erschik:






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