WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
EXHIBITORFastTrak
Providence, RI
Jul. 11-14
Chicago, IL
Aug. 22-25
Sacramento, CA
Sep. 26-29
Chicago, IL
Oct. 31 - Nov. 3
CTSM at
FastTrak
Register
Today!
Sacramento, CA
Tuesday, September 26, 2017
9:00 am - 12:30 pm
103 
Half-Day Workshop:
Setting Effective Objectives that PERFORM: The Thinking Strategy That Works


At times it seems the tail is wagging the dogódecisions regarding your exhibit get made with little or no consideration as to why. This workshop is for marketers who are tired of receiving broad statements like "Launch our new product" and "Increase brand awareness" when they ask for show objectives. Learn to show real results by crafting performance-driving objectives that tell everyone on your exhibit team exactly why and how. Leave ready to:

•  Employ a five-step process to create objectives with actionable strategies and tactics

•  Write measurable objectives that PERFORM

•  Leverage templates and team discussion to create specific objectives




FACULTY:

Jerry Gerson
Jerry Gerson lives in San Antonio, TX and has been a Corporate Trainer with marketech360 for the past 25 years. As an exhibit marketing consultant, Gerson brings more than 40 years of marketing and sales experience to his practice. Jerry works with a broad range of clients from Fortune 100 companies to small companies who are sharpening their competitive edge. His corporate marketing and exhibiting strategies contribute to his high-content seminars and workshops.

Additional sessions presented by
Jerry Gerson:
Chicago, IL (Summer) 8/25/2017
Basic Project Management and Reporting Skills

Sacramento, CA 9/27/2017
Basic Project Management and Reporting Skills




Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott