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Chicago, IL (Summer)
Friday, August 25, 2017
10:45 am - 12:15 pm
62117  CTSM  
Collaborate, Create, Succeed: Maximizing Results Through the Power of Design


Although design acumen and creativity are important when choosing your trade show partners, most exhibit managers don’t realize these qualities are also very subjective. We’ll explore ways to help improve the success of your long-term program by learning how to:

•  Balance aesthetics with program goals and objectives

•  Weigh important program factors, including relationships, knowledge, industry experience, strategic thinking and more

•  The importance of collaborating with potential partners prior to making the final decision




FACULTY:

Janet Good, CTSM, Silver Level
An Account Executive of MC˛ for 20 years, Janet equally enjoys all aspects of the face-to-face marketing process: design, construction, project management, culminating in the delivery of integrated brand marketing strategies, working with client and internal teams to “make it all happen.” She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.



Russell Reich
Russell Reich, MC˛'s Chief Strategy Officer. Webmaster magazine called Russell “[one of] the people who could see far enough into the future to create it.” Russell's creative work often stands at the intersection of technology, storytelling and design. He is the publisher and co-author of all the books in the acclaimed NOTES ON series.

Connect with Russell Reich:






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