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EXHIBITORFastTrak
Providence, RI
Jul. 11-14
Chicago, IL
Aug. 22-25
Sacramento, CA
Sep. 26-29
Chicago, IL
Oct. 31 - Nov. 3
CTSM at
FastTrak
Register
Today!
Chicago, IL (Summer)
Thursday, August 24, 2017
10:45 am - 12:15 pm
336 
Standout Sponsorships


Would you like to amp up your trade show and event sponsorships? Are you looking to identify ways to make sure your brand stands out? This session will deliver insights on sponsorship trends and highlight examples of outstanding sponsorships—from mobile apps and show banners to hospitality areas and show floor opportunities. You will:

•  Explore the role sponsorships play in an integrated marketing and engagement strategy

•  Examine trade show sponsorship trends and research findings

•  Discover strategies that increase the impact and engagement of even the most basic sponsorships

•  Identify strategies to customize sponsorships to your needs

•  Analyze highly effective, non-traditional sponsorships




FACULTY:

Marc Wallis
Marc Wallis has been with Intel since 1984 and currently works for the Corporate Events Marketing group as a program manager. Since 2003, he’s worked on a range of events like the Consumer Electronics Show and Mobile World Congress, to co-marketing events with Microsoft and Sony, to IT seminars and custom events for the United Nations GAID council. Marc has participated with Intel’s Web Marketing team in Second Life, blogging, video creation and various other social media initiatives for his events. He’s also heavily involved in creating and delivering training for event staff.

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David Saef, CTSM, HMCC
David leads MarketWorks by GES, a team offering marketing and strategic services for corporate and organizer clients. Major services include strategies to target attendees, develop meaningful and memorable engagement pre- at- and post-show, execute effective sponsorships and capitalize on best practices and the latest industry trends. Key clients include Boeing, Bell Helicopter, Pfizer, Boehringer Ingelheim, and National Safety Council.

Connect with David Saef:





Andrea Boos
Andrea Boos is currently Events Marketing Manager within Siemens Healthcare. In this role, she manages large tradeshows and events, including overall program ownership for Siemens participation at the annual convention for the Healthcare Information and Management Systems Society (HIMSS). This convention is the largest healthcare IT event in the US. In addition, she is responsible for driving return on investment for a variety of tradeshows related to healthcare information technology.

Connect with Andrea Boos:





Ashley Backhus, CTSM
Ashley Backhus, CTSM, Communications Consultant and President of Etap Communications, supports clients with their trade show planning organizing and implemenetation; social media marketing; and strategic planning. She has been involved in trade shows since 2004 and fell into the world of training through her experience managing trade shows.

Connect with Ashley Backhus:






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