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EXHIBITORFastTrak
Providence, RI
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Chicago, IL
Aug. 22-25
Sacramento, CA
Sep. 26-29
Chicago, IL
Oct. 31 - Nov. 3
CTSM at
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Register
Today!
Chicago, IL (Summer)
Thursday, August 24, 2017
9:00 am - 10:30 am
31517  CTSM  
Integrated Marketing Communications


Empowering your events with an integrated marketing communication program can help drive the success you need. Using real-world examples of effective integrated strategies, this session will help you leverage available marketing disciplines by:

•  Defining show objectives

•  Matching objectives to the correct marcom tactic

•  Recognizing your audience

•  Allocating your budget appropriately

•  Establishing potential success benchmarks

•  Understanding pre-, at- and post-show tactics

•  Analyzing your results




FACULTY:

Katharine Chestnut Klang, CTSM, Diamond Level
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.

Connect with Katharine Chestnut Klang:



Additional sessions presented by
Katharine Chestnut Klang:
Chicago, IL (Summer) 8/22/2017
Build a Successful Event Marketing Plan

Sacramento, CA 9/28/2017
Integrated Marketing Communications




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