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Providence, RI
Wednesday, July 12, 2017
9:00 am - 10:30 am
52217  CTSM  
International Events: Expanding Your Global Reach


Internationally, events are being used more frequently to maximize trade show presence, demonstrate commitment to overseas trade and enhance important business relationships. By identifying event opportunities for your international marketing program, you can expand your global effectiveness. In this session, well examine:

•  International event goals and objectives

•  Resources available to assist

•  Operating within non-traditional time constraints

•  The complexity of international budgeting

•  Protocol and cultural considerations




FACULTY:

Diane Silberstein, CMP
is president of Global Connections, providing marketing communications services for corporations both domestically and abroad. As a 20-year veteran of the industry, Silberstein is an author and frequent speaker on international trade show and event management as well as cross-cultural awareness.

Additional sessions presented by
Diane Silberstein:
Providence, RI 7/12/2017
Mastering the Meeting Maze

Chicago, IL (Fall) 11/1/2017
International Events: Expanding Your Global Reach




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