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EXHIBITORFastTrak
Providence, RI
Jul. 11-14
Chicago, IL
Aug. 22-25
Sacramento, CA
Sep. 26-29
Chicago, IL
Oct. 31 - Nov. 3
CTSM at
FastTrak
Register
Today!
Providence, RI
Tuesday, July 11, 2017
1:30 pm - 5:00 pm
302 
Half-Day Workshop:
Beginners Guide to Digital Marketing and Social Media Planning


Digital marketing tools have revolutionized the power of marketers to access customer data, reach customers directly, measure communication effectiveness, and make their brands known. Donít be overwhelmed, or move forward without thinking through how these tools support your overall objectives. Learn to do digital marketing right as we:

•  Define key elements in the digital marketing toolbox

•  Evaluate how digital tools and social platforms can help achieve marketing objectives

•  Decide which digital or social tools may be right for your company

•  Identify key areas of your marketing plan where digital marketing can help you succeed and specific digital tactics to consider

•  Discuss how to share your plan with management and your company

CTSM 5
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.



FACULTY:

Sofia Troutman
Sofia Troutman is the Customer Engagement and Industry Relations Manager for Skyline Exhibits. An experienced marketing professional with branding, innovation, commercialization and digital marketing experience. She leads Skylineís marketing efforts in customer engagement, exhibitor education, industry relations, digital marketing and market research. Sofia has more than a decade of experience with business to business and consumer packaged goods companies (Pillsbury/General Mills) and an MBA from the University of Arizona Eller College Of Management.

Connect with Sofia Troutman:





Kayla Goeman
Kayla Goeman is a Marketing Associate for Skyline Exhibits. She manages the Skyline Trade Show Tips blog, coordinates various aspects of social media marketing, and is the associate editor of the Skyline Trade Show Tips monthly newsletter and editor of Skylineís internal employee newsletter. Kayla also serves as the Skyline Marketing team project manager for EXHIBITORLIVE. Kayla graduated from the University of St. Thomas with a degree in Marketing Management.

Connect with Kayla Goeman:






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