| EXHIBITORFastTrak 2013 Preliminary Schedule |
| The full registration site will be online March 17. |
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Cities / Dates:
Boston - July 16-18, 2013
Chicago - August 20-22, 2013
San Diego - September 24-26, 2013
Atlanta - November 5-7, 2013
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| Boston - July 16-18, 2013 |
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| Monday, July 10 |
8:30 AM - 12:00 PM
2002 Stop Wasting Time – Organize Your Planning with Templates
3062 Humanize Your Target Audience with Attendee Personas
CTSM 5
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1:00 PM - 2:30 PM
2023 Crash Course: What You Need to Know About Trade Show Shipping
CTSM 5
5010R A Trip Around the World – Must-Knows for Global Exhibiting
CTSM
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3:00 PM - 4:30 PM
3048 Sales and Marketing Alignment: How to Get — and Stay — on the Same Page
CTSM 5
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3:00 PM - 3:45 PM
6061 Designing for Decision Makers through Analytical Design
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| Tuesday, July 11 |
8:30 AM - 10:00 AM
2003R The Nuts and Bolts of Budgeting for Results
CTSM
6062 Designing Meaningful Event Experiences
CTSM 5
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10:30 AM - 12:00 PM
2040 What B2B Marketers Can Learn from B2C Best Practices
CTSM 5
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
CTSM
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1:00 PM - 1:45 PM
3032 You Want Me to Pay for What? Adding Value to Your Sponsorship
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1:00 PM - 2:30 PM
6008R From Marketing to Measurement: 10 Steps to a Great Corporate Event
CTSM
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3:00 PM - 4:30 PM
2001R Selecting the Right Shows for Your In-Person Events: The Critical Decision
CTSM
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3:00 PM - 3:45 PM
3028 Beginner’s Guide to Leading Effective Event Marketing
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| Wednesday, July 12 |
8:30 AM - 10:00 AM
1005 Using Surveys to Measure Your Performance in Trade Shows and Events
CTSM 5
3006R Navigating the Post-Pandemic World: A Foolproof Multi-Channel Marketing Strategy for Your Live Events and Trade Shows
CTSM
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10:30 AM - 12:00 PM
1008R How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
CTSM
7006 Eight Traits of a High-Level Performer — and How to Spot One in an Interview
CTSM 5
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1:00 PM - 2:30 PM
1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
CTSM
3033 Sponsorships: Do We or Don't We
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3:00 PM - 4:30 PM
5002 Introduction to International Meeting Planning: Western Europe
CTSM 5
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3:00 PM - 3:45 PM
6060 Playbook for Designing Exhibits and Activations that Deliver
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| Chicago - August 20-22, 2013 |
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| Monday, August 21 |
8:30 AM - 12:00 PM
1002 Connect the Dots: How to Match Measurement to Business Objectives
CTSM 5
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1:00 PM - 2:30 PM
2044 Kicking It Up a Notch in an Omnichannel World – Positioning Your Exhibit Program for Success
CTSM 5
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1:00 PM - 1:45 PM
6053 Sustainability – from Buzz Word to Culture
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3:00 PM - 3:45 PM
1019 Trade Show Measurement Made Easy
CTSM 5
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3:00 PM - 4:30 PM
6017R Graphics Boot Camp: The Basics Every Event Manager Should Know
CTSM
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| Tuesday, August 22 |
8:30 AM - 9:15 AM
1020 Navigating F2F Data Collection and Analysis Techniques and Deciphering the Results
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8:30 AM - 10:00 AM
3015R Integrated Marketing Communications
CTSM
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10:30 AM - 11:15 PM
2042 My Toolbox Replenished: New Set of Checklists for Planning a Trade Show/Event
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10:30 AM - 12:00 PM
6010R The Basics of Event Planning and Management - Part I
CTSM
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1:00 PM - 2:30 PM
1014 You Know What to Measure - But How Do You Actually Measure It?
CTSM 5
6011R The Basics of Event Logistics and Implementation - Part II
CTSM
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3:00 PM - 3:45 PM
2043 New Norm in Contract Negotiations
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3:00 PM - 4:30 PM
6020R The @show Experience: Understand the Essentials of Exhibit Design
CTSM
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| Wednesday, August 23 |
8:30 AM - 10:00 AM
2071 Checkmate: The Winning Strategy You Need to Excel on the Show Floor and Beyond
3012 Persuade With a Digital Content Story
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10:30 AM - 12:00 PM
1008R How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
CTSM
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10:30 AM - 11:15 PM
2038 Don’t Forget the W.H.Y in Events – The Who, How and Why to Success
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1:00 PM - 2:30 PM
1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
CTSM
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1:00 PM - 1:45 PM
6005 Rebrand Time: Renovate and Renew — or Repurpose and Replace your Exhibits?
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3:00 PM - 3:45 PM
1021 Trade Show and Event Analytics Using AI
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3:00 PM - 4:30 PM
2047 Don’t Hoard the Details: Help Your Program’s Cohesion and Visibility with Shared Folders and Templates
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| San Diego - September 24-26, 2013 |
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| Tuesday, November 7 |
8:30 AM - 12:00 PM
2025 Serve This, Not That! Everything You Need to Know about Smart Menu Planning
CTSM 5
4006 Dare to Matter
CTSM 5
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1:00 PM - 2:30 PM
2054 Stuff Nobody Tells You About Exhibiting
7058R Thrive Under Deadlines: Strategies for Success
CTSM
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3:00 PM - 4:30 PM
4005R Conversations That Matter: Know Precisely What to Say to Manage Up — and Down
CTSM
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3:00 PM - 3:45 PM
6054 Transforming Exhibits into Brand Experiences that Engage Your Community
CTSM 5
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| Wednesday, November 8 |
8:30 AM - 10:00 AM
3022R No Exhibit is an Island – Building a Bridge to Success
CTSM
7057 Tips and Tactics to Motivate Stressed People
CTSM 5
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10:30 AM - 12:00 PM
2060 Booth Basics Boot Camp 2.0
6067 On the Air! Podcasting to Grow Your Business and Your Event
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1:00 PM - 1:45 PM
2064 Simple Practices to Maximize Meeting Effectiveness
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1:00 PM - 2:30 PM
6020R The @show Experience: Understand the Essentials of Exhibit Design
CTSM
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3:00 PM - 4:30 PM
5010R A Trip Around the World – Must-Knows for Global Exhibiting
CTSM
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3:00 PM - 3:45 PM
6064 Balancing Brand Experience and Product Marketing in Exhibits
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| Thursday, November 9 |
8:30 AM - 10:00 AM
2008-A Ten Strategies to Generate More Top-Quality Booth Traffic
5005 Global Frameworks: Exhibiting within the Context of Culture - Part I
CTSM 5
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10:30 AM - 12:00 PM
2008-B Ten Strategies to Generate More Top-Quality Booth Traffic (continued)
5006 Global Frameworks: Exhibiting within the Context of Culture - Part II
CTSM 5
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1:00 PM - 2:30 PM
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
CTSM
6022-A The Best Thing Is Being There – Site Inspection Workshop
CTSM 5
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3:00 PM - 3:45 PM
4008 Liability Related to Social Media, Liquor and Host Issues, High Risk Activities, and Data Protection
CTSM 5
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3:00 PM - 4:30 PM
6022-B The Best Thing Is Being There – Site Inspection Workshop (continued)
CTSM 5
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| Exhibitors
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