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Best-Remembered Exhibits of 2004

Each year, Exhibit Surveys Inc., a market-research firm in Red Bank, NJ, asks trade show attendees from a wide range of industries the following question: “What three exhibits attracted your attention the most?”

Respondents to the online and U.S. mail surveys are expected to name memorable exhibits on their own. (No exhibitor lists are provided.) Exhibit Surveys then asks them to choose from a list of reasons why they found those exhibits memorable, including product interest, product demonstration, well-known company, exhibit color/design, exhibit personnel, stage/theater presentations, product literature, giveaways, and others.

This year, Exhibit Surveys polled attendees from 34 different shows, with an average response rate of 10 to 20 percent.

Here are the top 10 best-remembered exhibits from the survey in two categories: shows smaller than 200,000 square feet and shows larger than 200,000 square feet. We have also provided a list of all of the shows surveyed.

Shows Smaller Than
200,000 Square Feet:

1. Siemens Medical Solutions (Siemens AG); Society of Nuclear Medicine Annual Meeting (SNM); 4,900; 53%

52%

 76% 3% 10% 25% 44% 15% 12% N/A N/A N/A
2. Alcon Inc.; American Society of Cataract and Refractive Surgery Symposium/American Society of Ophthalmic Administrators Congress (ASCRS/ASOA); N/A; 52% 26% 52% N/A 5% 26% 45% N/A 5% 17% 37% N/A
3. ConvaTec (E.R. Squibb & Sons LLC); Wound, Ostotomy, and Continence Nursing Annual Conference (WOCN); N/A; 52% 56% 71% 31% 15% 40% 74% 10% 32% N/A N/A 40%

4. Cisco Systems Inc.; NetWorld+Interop Las Vegas; 9,100; 52%

 49% 73% 25% 15% 31% 69% 35% 19% N/A N/A N/A
5. GE Healthcare (General Electric Co.); SNM; 6,500; 46% 40% 66% 8% 16% 28% 46% 11% 18% N/A N/A N/A
6. Ethicon Inc.; Association of periOperative Registered Nurses Congress (AORN); 2,000; 43% 51% 73% 25% 15% 46% 73% 11% 63% N/A N/A N/A
7.Hollister Inc.; WOCN; N/A; 40% 56% 70% 32% 14% 44% 67% 5% 32% N/A N/A 32%
8. Philips Medical Systems (Koninklijke Philips Electronics NV); SNM; 7,700; 38% 48% 68% 4% 9% 19% 41% 10% 6% N/A N/A N/A
9. Smith & Nephew; Symposium on Advanced Wound Care; 800; 36% 48% 73% 20% 18% 29% 61% 23% 16% N/A N/A 18%
10. Countrywide Financial Corp.; National Association of Mortgage Brokers Annual Convention and Exposition (NAMB); N/A; 36% 22% 24% 6% 20% 24% 48% N/A 52% N/A N/A 24%
Shows Larger Than
200,000 Square Feet:

1. GE Healthcare (General Electric Co.); Radiological Society of North America Annual Conference (RSNA) ; 24,000; 58%

36%

 79% 4% 8% 22% 48% 11% N/A
2. Caterpillar Inc.; MINExpo International; 28,900 ; 53% 32% 65% 9%` 15% 20% 66% 20% 8%
3. Siemens Medical Solutions (Siemens AG); RSNA; 24,700; 49% 32% 83% 2% 7% 19% 46% 7% N/A

4. Kohler Co.; Kitchen/Bath Industry Show;17,200; 47%

47% 58% 16% 31% 12% N/A 47% N/A
5. Philips Medical Systems (Koninklijke Philips Electronics NV); RSNA; 20,000; 40% 39% 73% 3% 10% 24% 38% 19% N/A
6. Sony Corporation of America; National Association of Broadcasters (NAB); 24,000; 39% 68% 85% 20% 18% 26% N/A 22% 10%
7. Kohler Co.; International Builders' Show; 15,400; 36% 44% 45% 11% 38% 8% N/A 46% N/A

8. Canon Inc.; Photo Marketing Association Annual Convention and Trade Show ; 21,000; 36%

 65% 71% 18% 16% 23% 47% 44% 6%
9. Xerox Corp.; AIIM/ON DEMAND; 5,400; 35% 77% 75% 25% 28% 27% 56% 17% N/A
10. Apple Computer Inc.; NAB; 11,500; 30% 82% 82% 15% 23% 53% N/A 28% 5%
Shows Surveyed

Smaller Than 200,000 square feet:

  1. American College of Foot and Ankle Surgeons Annual Meeting (ACFAS)
  2. California Association of Mortgage Brokers Annual Convention & Grand Exposition (CAMB)
  3. National Association of Mortgage Brokers Annual Convention and Exposition (NAMB)
  4. Symposium on Advanced Wound Care
  5. American Podiatric Medical Association Annual Scientific Meeting (APMA)
  6. Wound, Ostotomy, and Continence Nursing Annual Conference (WOCN)
  7. Society of Thoracic Surgeons Annual Meeting and Exhibition
  8. American Academy of Pediatrics National Conference and Exhibition (AAP)
  9. Society of Nuclear Medicine Annual Meeting (SNM)
  10. International Coatings Expo (ICE)
  11. American College of Surgeons Surgical Spring Week (ACS)
  12. American College of Obstetricians and Gynecologists Annual Clinical Meeting (ACOG)
  13. American Society of Cataract and Refractive Surgery Symposium/American Society of Ophthalmic Administrators Congress (ASCRS/ASOA)
  14. NetWorld+Interop Las Vegas
  15. Digestive Disease Week
  16. Association of periOperative Registered Nurses Congress (AORN)
  17. American Urological Association Annual Meeting (AUA)
  18. Institute of Food Technologists Annual Meeting and Food Expo

Shows Larger Than 200,000 Square Feet:

  1. Water Environment Federation's Technical Exhibition and Conference (WEFTEC)
  2. American College of Cardiology Annual Scientific Session (ACC)
  3. Produce Marketing Association Fresh Summit (PMA Fresh)
  4. AIIM/ON DEMAND Conference and Exhibition (Association for Information and Image Management)
  5. The Motivation Show
  6. Kitchen/Bath Industry Show (K/BIS)
  7. Healthcare Information and Management Systems Society Conference and Exhibition (HIMSS)
  8. CTIA Wireless (Cellular Telecommunications and Internet Association)
  9. SUPERCOMM
  10. Photo Marketing Association Annual Convention and Trade Show (PMA)
  11. NACS Show (National Association of Convenience Stores)
  12. Radiological Society of North America Annual Conference (RSNA)
  13. MINExpo International
  14. National Association of Broadcasters (NAB)
  15. International Builders' Show (IBS)
  16. Consumer Electronics Show (CES)

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