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he state of the candy industry was more sour than sweet at the time of this 1936 Chocolate and Confectionery exhibition in London. Despite the recent debuts of Snickers, Three Musketeers, and Tootsie Pops treats, candy consumption was in danger of decline: Weight-conscious women were choosing cigarettes over sweets in order to maintain, as one confection-industry article put it, their preference for a “boy’s silhouette.” Thus, the show focused on increasing consumption among adolescents, emphasizing how sugar and cocoa were vital to supplying young bodies with sufficient energy to work hard.



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