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EXHIBITOR Magazine
September 2008 — Contents
 
 
DEPARTMENTS

Editorial
The Sky is Not Falling


Help!
Portable/Modular Exhibits, Green Plants


Ask Dan
How Much Work is Too Much Work?


Ideas That Work
Purposeful Pileup
Plus: It’s in the Cards, Old-
School Demo, and more

New Tools
Check out the industry’s hottest new products


Exhibiting 101
Forced Freight

Plan B
Sleeping On My Troubles


Archive
I’ll Drink to That



BUDGETING
The True Cost of Exhibit Ownership
Buyer’s remorse is a pain in the booth. To help you avoid some serious sticker shock, we teamed up with Condit Exhibits to expose the hidden costs of owning an exhibit property.




THE RFP PROCESS
Booth Building for Dummies
Building a booth can be a challenging experience — especially if you’re new to the industry. This step-by-step guide takes you through the booth-building process from start to finish, and offers insider tips along the way.




CASE STUDY
Booty Call
How do you increase brand awareness on a budget? If you’re ScanAlert Inc., you craft an inexpensive pirate-themed passport promotion that generates a bounty of results for the company and its 14 exhibiting partners.




EXHIBIT DESIGN
Salone Style
Simplicity and substance abound at Milan’s Salone del Mobile. Check out what’s in style for the upcoming exhibiting season.




online EXCLUSIVE
In the second installment of our online-only column, Ask Mr. Green, Tom Bowman explains how to evaluate so-called Green suppliers during the RFI process. www.GreenExhibiting.com





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