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EXHIBITOR Magazine
October 2007 — Contents
 
 
DEPARTMENTS:
 

Knight Errant
Did You Hear the One About...


Help!
Exhibit-House References
Plus: Booth-Location Changes



Exhibiting 101
Candy's Curriculum



Ask Dan
What's That Smell?



Trade Show Bob
Fishing for Business





Ideas That Work
No Clowning Around
Plus: Long-Distance Demo,
Cart Trick, and more


Quiz
Complete this month's lighting quiz and make Thomas Edison proud.


Plan B
Hunting for Hot Pockets



New Tools
Check out the industry's hottest new products

sizzle awards
EXHIBITOR Magazine's 10th Annual Sizzle Awards
Honoring red-hot trade show exhibit promotions.



Natural-Born Killers
Astellas Pharma US Inc. crafts a killer campaign at the 2007 American Academy of Dermatology show, generating a 500-percent increase in sales leads over the previous year.




A Mute Point
Derse Inc. lets its Peep-themed promotion speak for itself at EXHIBITOR Show 2005, and captures 30 percent more qualified leads than in 2004.



Project Runway
BASF AG reinvents the fashion-show wheel, increasing its U.S. visibility and generating a 95-percent increase in sales leads at the 1997 National Plastics Expo.



 Marketing with Martians
Blue Telescope employs alien characters and space-inspired goodies to communicate its message, resulting in a 317-percent increase in qualified sales leads.



 Risky Business
Aon Corp. takes the game of Risk to the next level and turns it into a winning strategy that garners 256 corporate-level leads at the 2006 RIMS show.



 Music to Their Rears
Proving that sex really does sell, Napster Inc. uses a strip show to lure 4,000 visitors to its booth, doubling its traffic goal.



 Intel’s Core Competency
Intel Corp. implements a learn-by-doing approach for its Core 2 Duo processors that attracts 85,000 attendees to its booth.




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