RESEARCH
Social Studies
Want to know how social-media sites are impacting face-to-face marketing? Check out the results of our 2010 Social Media in Marketing Survey.






BOOTH DISPOSAL
Where Do Broken Booths Go?
Before you put your exhibit out with the trash, consult this comprehensive booth-disposal guide, complete with tips on everything from diagnosing exhibit life expectancy to common booth-refurbishment and disposal techniques.






quiz
Rooms for Rent
Put your rental radar to the test and see if you can guess which exhibit properties are custom and which are rental in this month’s nine-point quiz.







case study
To Bee or Not to Bee
Impact Unlimited Inc. cross-pollinates a game-show parody with a buzz-themed integrated program that draws a swarm of attendees to its booth like bees to honey during the Healthcare Convention & Exhibitors Association’s Annual Meeting.






photo gallery
Surreal Estate
Abyaar Real Estate Development Co. proves black and white are anything but neutral with an opulent 2,254-square-foot exhibit that mesmerizes attendees during the Cityscape Dubai show.