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EXHIBITOR Magazine
September 2006 — Contents
DEPARTMENTS:

Knight Errant
The Principle of Urgency

Help
International Exhibiting Plus: Flooring, Graphics, and Booth Staff

Exhibiting 101
Is Rental Right for You?

Ideas That Work
Wanna Bet? Plus: Ask The Attendees, Orange Crush

Ask Dan
My boss and I often travel together...

Plan B
Blooming Pallet

New Tools
Check out the industry’s hottest new products

Archive
Take the Wheel
CASE STUDY
A Quality Education
To educate attendees on the value of quality, Exhibitgroup/Giltspur uses six colorful characters and a life-size, interactive board game.


PHOTOGALLERY
The Refreshing Exhibit
Coca-Cola North America teams up with Derse Exhibits Inc. to give attendees a Coke and a smile at the Food Marketing Institute Show in Chicago’s McCormick Place.


RESEARCH
Forget Me Not
After surveying attendees at 35 shows in 2005,
the results of Exhibit Surveys Inc.’s annual Most-Remembered Exhibits study are in. Find out how companies as diverse as GE Healthcare andKohler Co. had attendees saying, “Thanks for the memories.”





PRESENTATIONS
We Proudly Present...
Five experts identify six categories of in-booth presentations and provide tips on how to select the right kind of presentation for your company’s audience and objectives.






QUIZ
Tricks of the Trade Show Exhibitor
From stained carpets to scratched exhibits, trade shows are notorious for last-minute snafus. Test your knowledge of quick fixes for repairing peeled laminate, torn carpet, damaged graphics, and more.
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