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EXHIBITOR MAGAZINE
October 2004 |
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Sizzle Awards
Winners of the Seventh Annual Awards
Honoring excellence in trade show and corporate event marketing promotions.
Sizzle Awards
Twist and Tout
An old game offers a new twist on product demonstration, and scores 236-percent more leads than expected.
Sizzle Awards
Graffiti by the Foot
Ride Snowboards Co. uses graffiti artists to attract more than 3,000 retailers to its booth, wow industry press, and polish its brand image.
Sizzle Awards
False Alarm
A fire-alarm direct mailer sparks a smokin' 95-percent return rate.
Sizzle Awards
Turf's Up
New to the golf market, Georgia-Pacific shoots a 12-percent return with its shady direct mailer.
Sizzle Awards
Mirror, Mirror...
Matrex Exhibits uses image consultations to lure attendees to its booth for conversations averaging 12 minutes each.
Photo Gallery
Real-Life Exhibiting
Onstar capitalizes on reality with a booth based on its “Real Life Stories of Onstar” advertising campaign at the 2004 Chicago Auto Show.
Portfolio
Ultra Lounge
Plush and dramatic with a come-hither feel, these six exhibit lounges will have attendees camped out for days.
Case Study
How to Use Research to Improve Your Event
Seven research techniques to help you enhance event content, increase attendee satisfaction, and keep exhibitors coming back for more.
Unusual Venues
When the Bates Motel Is Booked…
Did you know 51 percent of all people believe in ghosts? That’s a good reason to hold your next event in what Stephen King calls “The Bad Place” — where things go bump in the night and sometimes “Boo” in the afternoon.
Mobile Marketing
Banking on Ben
To drive its brand to its clients, Bank of America created a traveling country club — and hit a hole in one.
Speakers
Will Your Speaker Self-Destruct?
Sexist jokes, faked videos, blatant self-promotion — some speakers make you wish they’d come down with a permanent case of laryngitis. Here‘s expert advice on how to choose a speaker you won’t regret.
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EXHIBITOR MAGAZINE
DEPARTMENTS: |
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Knight Errant
Failure Is an Option
Help
Giveaways Plus: E-Marketing, Exhibit Design, and more.
Ideas That Work
Feng You Very Much Plus: Froggy Goes-a-Mailin’, Germ of an Idea, and more.
Exhibiting 101
Exhibit-Storage Options
New Properties
$160,000 in new exhibits
Plan B
Act of God Plus: Late Booth.
New Tools
The industry’s hottest new products.
Ask Dan
After two years in my current position, I still haven't received a performance review...
History
His 'n' Hearse
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