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EXHIBITOR MAGAZINE June 2005 — Table of Contents
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SCALE MODELS
The Incredible Shrinking Exhibit
Hot-mix asphalt facility manufacturer Astec Inc. replaces its $6-million equipment with 1/8-scale replicas at CONEXPO-CON/AGG 2005, doubling its leads and cutting costs in half.

BOOTH STAFF
Pfizer Inc.’s Booth-Staffing Prescription
An effective booth staff correlates directly to exhibiting success. EXHIBITOR has uncovered one of the best models in the business –– pharmaceutical company Pfizer Inc.

PHOTO GALLERY
Be Cool
Hugo Boss Fashion Inc. takes cool to a subzero level with an Ice Hotel-inspired exhibit at MAGIC 2004.

BRAND EXPERIENCE
Ticket to Ride
At the 2005 Chicago Auto Show, Chrysler Group took attendees for a ride. Equipped with a swipeable card that tracked time and activities, 65,000 attendees test-drove Chrysler vehicles on a half-mile obstacle course –– spending an average of 44 minutes in the exhibit.

PORTFOLIO
May I Help You?
Seven reception desks that open the doors to endless possibilities.

ONLINE EXCLUSIVE
 Best-Remembered Exhibits of 2004
View the results of Exhibit Survey’s annual post-show survey.
More from EXHIBITOR Magazine
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Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.

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DEPARTMENTS:
Knight Errant
Orbiting the Giant Hairball

Help
Branding Initiatives
Plus: Effective E-mails, Mailing Alternatives, and more.

Ideas That Work
That’s a Wrap
Plus: Hip Business Card, No Bulls at This Rodeo, and more.

Exhibiting 101
Start Spreading the News
Plan B
A Scrappy Solution. Plus: We're In!

New Tools
The industry’s hottest
products.

New Properties
$410,000 in New Exhibits

Ask Dan
Should I accept a competitor's marketing samples?

History
The Chicago Typewriter