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EXHIBITOR MAGAZINE JANUARY 2004
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Promotion
Giveaways That Keep On Giving

The difference between a giveaway and a throwaway can be as simple as a jalapeño jelly bean.


Staff Training
Barenaked Ladies and Nine Other Ways to Show Your Booth Staff You Value Them

Your booth staff is arguably the most important factor in the success of your exhibit. But do they know it? And do you show it? Here are 10 ways to treat your booth staff like VIPs.


Photo Gallery
Subdued, but Still Sexy

ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players.


Events
Way Beyond Golf

Why not offer attendees a little something different — like an experience they’ll never forget?


Events
To Catch a Caterer

How to select a caterer for your next corporate event.


Events
The Games People Play Tour

To celebrate its 50th anniversary, Sports Illustrated went in search of the games that made us great.


Events
Risky Business

From espionage to rowdy guests to centerpieces that walk out the door under coats, security risks abound at corporate events.


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