CASE STUDY
X Marks the Spot
X-Rite Inc. covered the PRINT ’05 show wall-to-wall — thanks in part to a craving for pizza and Judy Volker’s “So what?” strategy.

PORTFOLIO
Display Must Go On
Interesting product displays have the power to draw attendees in from the aisles. Here are six examples to ignite your imagination.

PLAN B
The Dark Side: True Tales of Misery, Bad Luck, Suffering, and Terror on the Trade Show Floor
Trade show professionals share their own stories of hard knocks and the quick-witted solutions they created to fix them.

QUIZ
The Way We Were
As trade shows have evolved over the years, so has the landscape of our industry. Track its progression in this month’s quiz.

CONSOLIDATION
Putting It All Together
Consolidations and mergers aren’t synonymous with cutbacks and mercy killings. Here are five consolidation-inspired strategies proving that sometimes, the whole really is greater than the sum of its parts.

PROMOTION
E-marketing: How to Test and
Measure Your Next Campaign
Faster than a traditional postal letter. More powerful than a banner ad. Able to leap tall organizational structures in a single bound. E-mail can accomplish it all – but only if your message gets read.

PHOTO GALLERY
Too Cool for Words
Nike Inc. showcases its Brand Jordan line with a 3,600-square-foot exhibit that was too hip for words – literally.