All-Star Awards Coffee to Go Beth Pook and Frank La Russo of Flavia brew up a mobile tour that becomes the grounds for a 35-percent lead increase and $1 million in sales.
All-Star Awards When You Can’t Say No To reduce employee show-travel requests, Darek Plonczyk and his team at AstraZeneca develop a two-level approval process that cuts show attendance costs in half.
All-Star Awards Mardi Gras Cost-Cutter Faced with replacing a booth and cutting costs, King Industries’ Bob Burk turns a parade float into an exhibit and cuts booth costs by 36 percent.
All-Star Awards Turning Lookers Into Buyers To unclog cash flow, Teresa Denkers of Precision Craft Log and Timber Homes slashes trade-show costs and creates an open-house strategy to boost log-home sales overnight.
Events The Great Texas Panty Raid L’eggs ran a mobile tour across the Southwest to sell its new line of Body Beautiful hosiery. Sales jumped 37 percent in a story of sheer success.
Events What’s in Your War Room? Learn to stop worrying and love your event with the help of a well-organized war room.
Events Breaking the Mold From sand to butter to carrots, if you can imagine it, there’s someone who can sculpt it for your next corporate event. Here are five custom sculptures that prove the possibilities are endless.
