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EXHIBITOR MAGAZINE AUGUST 2004
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Case Study
Wheee!
Welcome to the Exhibitgroup/Giltspur fun house, where you’ll find the latest and greatest in interactive exhibit experiences — from the Schmoo punching bag to the giant orange slide.

Guerrilla Exhibiting
It Was Bold. It Was Daring. It Required Tuxedos.
How Bluetooth Special Interest Group used models, flowers, and a famous heist movie to drive attendees to its members' exhibits.

Research
The Best Remembered Exhibits of 2003
Here are the results of Exhibit Survey’s annual post-show survey that asks attendees, "Which three companies attracted your attention the most at the show, and why?"

Corporate EVENT Awards
EXHIBITOR Magazine’s First Annual Corporate EVENT Awards
Honoring excellence in event marketing.

Corporate EVENT Awards - Performance Tier
Judges’ Choice Award  Advanced Micro Devices Inc.
Gold Award Ford Motor Co. (Lincoln-Mercury)
Gold Award Microsoft Corporation
Silver Award Hewlett-Packard Co.
Silver Award Hewlett-Packard Co.
Silver Award Audi AG
Silver Award Tenneco Automotive

Corporate EVENT Awards - Innovation Tier
Judges' Choice Award Heineken International
Gold Award Banc of America Securities
Gold Award Warner Bros. Entertainment Inc.
Gold Award Hyundai Motor Deutschland GmbH
Silver Award Oracle Corporation
Silver Award GES Exposition Services
Silver Award Warner Bros. Entertainment Inc.

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EXHIBITOR MAGAZINE
DEPARTMENTS:
Guest Editorial
Make Your Product the Event

Ideas That Work
Flush With Success, Plus: Drayage Rage, Party Crashers and more.

Help
Presentation Theaters Plus: Booth Staffing, Room Setup, and more.

Exhibiting 101
How to Create a Trade Show Timeline

New Properties
$372,000 in new exhibits

Plan B
We Came, We Sawed, We Conquered, Plus: Last in Line

New Tools
The industry's hottest new products

Ask Dan
As my company's sole event manager, planning and coordinating our annual event...

History
It's a Small World, After All