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EXHIBITOR MAGAZINE AUGUST 2003
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Exhibit Design
Total Recall
Memory experts reveal six key factors that influence how well show attendees remember your exhibit.

Graphics
The $5,000 Typo
Why you pay 10 times the original cost of your exhibit graphic to fix a typo after the booth is set up.

Photo Gallery
Ringing True
CTIA Wireless show dials into smart exhibit design.

Budgeting
Making the Cut
What you can cut from your trade show budget, and rules of thumb for what you should keep.

Events
Cheap Thrills
A slow economy spurs new and used concepts in corporate entertainment.

Marketing
Honk, Honk. Avon Calling.
The Avon Lady is back — and this time she’s coming for the MTV generation.

Promotion
Venues That Spare No Expanse
Locales that produce unforgettable memories and undeniable results.

Research
Sharpen Your Clause
When it comes to hotel cancellation clauses, what you don’t negotiate can cost you.

Measure Up
ROO: The True Measure of Exhibit Success


Portfolio
Can We Talk?
Five fashionable conference rooms with innovative style,

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EXHIBITOR MAGAZINE
DEPARTMENTS:
Knight Errant
Every tagline is a brand.

Help
Banner Days

ExhibitorXtra
Ideas That Work

Plan B
A Three-Hour Tour

Backstage
EDPA International Student Exhibit Design Competition Goes Global

New Properties
$301,000 in new exhibits.

Ask Dan
I do my best to stay out of office politics...

History
Grown Men at Work

New Tools
New Tools