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TUESDAY, SEP. 11
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Tom Frisby
Tom Frisby is the EVP Expotechnik | member of ONE the Brand Alliance. During Tom Frisby’s 25-year career, he’s been called, Change Agent, Trend Setter and Rule Breaker. Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades.

Connect with Tom Frisby:

 Facebook

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Robert Williams
Robert has led the planning and execution of more than $300,000,000 in experiential projects for cultural, educational and corporate clients. During his 25+ year career he has served in many creative roles, including as a theatrical designer, owner’s representative, and media producer. His adventures have taken him from the Metropolitan Opera to the American Museum of Natural History and into the homes of millions of viewers through broadcast documentaries.

Connect with Robert Williams:

 LinkedIn

Session 513
Trends with Benefits: What the World is Talking About
Join us for an update on the latest trends in exhibit marketing. We’ll view and discuss examples of tactics and tools that create buzz, increase attention, engage attendees and communicate your brand. Leave ready to invigorate your program. We’ll:
•  Investigate technological advancements
•  Explore global developments
•  Examine design trends
•  Discuss contemporary culture and “Zeitgeist”


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