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THURSDAY, AUG. 17
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Tom Frisby
Tom Frisby is the EVP Expotechnik | member of ONE the Brand Alliance. During Tom Frisby’s 25-year career, he’s been called, Change Agent, Trend Setter and Rule Breaker. Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades.

Connect with Tom Frisby:

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Session 30717 CTSM
ADVANCED LEARNING SESSION:
Creative Thinking to Reinvigorate Your Program
It’s easy to get into a rut with your trade show marketing. This session is for marketers who are ready to break out of their routine and shake up their program with new and different marketing approaches. Through examples of innovative marketing techniques on and off the show floor, you’ll learn:
•  The value of thinking marketing first, exhibit design second
•  Techniques and exercises that drive creative thinking and innovative solutions
•  The importance of reality-checking your ideas against your objectives


1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.


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