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THURSDAY, JUNE 15
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Mim Goldberg, CME
Mim is an associate of marketech360, an exhibit marketing and staff training company. A seasoned educator, Mim brings over 20 years of experience to her exhibiting seminars. Combining her skill in education with her concepts in tradeshow marketing and consultative exhibiting, it is plain to see why she is rated one of the best trainers at conferences and seminar programs across the country. A graduate of The American University, Mim is a frequent speaker to a wide variety of audiences.

Session 31317 CTSM
Beyond the Basics of Booth Selling
Exhibiting is all about creating a customer journey to drive sales and increase brand awareness. In this session we will take booth selling to the next level and explore:
•  Thinking of and planning the impact you will make on the customer
•  Understanding what drives customers to your exhibit
•  Meeting customer needs
•  Assuring your objectives and messaging are compatible with the customer’s agenda
•  Preparing your staff to communicate with an effective focus


1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.


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