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THURSDAY, APR. 19
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Mim Goldberg, CME
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at Exhibitor Live. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.

Session 31318 CTSM
Beyond the Basics of Booth Selling
Exhibiting is all about creating a customer journey to drive sales and increase brand awareness. In this session we will take booth selling to the next level and explore:
•  Thinking of and planning the impact you will make on the customer
•  Understanding what drives customers to your exhibit
•  Meeting customer needs
•  Assuring your objectives and messaging are compatible with the customer’s agenda
•  Preparing your staff to communicate with an effective focus


1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.


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