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TUESDAY, APR. 17
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Marc Goldberg, CME
Marc brings his experience in exhibiting and business ownership /management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. He authored Small Doesn’t Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

Connect with Marc Goldberg:

 LinkedIn

Session 20418 CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
If you want an event to generate a high return on investment, staff briefings are a critical ingredient. In this interactive, hands-on session you will learn effective agendas and techniques, how to achieve management buy-in, and how to get staffers to attend your pre-, at- and post-show meetings. You will explore:
•  What types of pre-show meetings work best
•  Who should be involved in planning and conducting the meetings
•  A variety of training techniques that work to prepare, update and report to the staff
•  Using outside talent and supporting tools


1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.


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