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THURSDAY, APR. 13
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Joe Federbush
As President/Chief Strategist of EVOLIO Marketing, and strategic partner of Exhibit Surveys, coupled with over 20 years in the event marketing industry, Joe works with major brands like Intel, Microsoft, Philips, GE, and Salesforce conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on investment (ROI) and objectives (ROO).

Connect with Joe Federbush:

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Session 114
You Know What to Measure - But How Do You Actually Measure It?
Regardless of booth size and investment level, measurement has become an integral part of many companies' event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:
•  Develop measurable objectives
•  Determine the best research methodology
•  Keep timeliness and simplicity of measurement in mind
•  Understand sample size and response rates
•  Develop objective-based survey questions
•  Utilize RFID, video, free tools, calculators and social media
•  Analyze and present results
•  Make sound decisions based on research


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