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TUESDAY, MAR. 21
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Katharine Chestnut Klang, CTSM Diamond
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.

Connect with Katharine Chestnut Klang:

 Twitter

 Speaker's Blog

Session 31517 CTSM
Integrated Marketing Communications
Empowering your events with an integrated marketing communication program can help drive the success you need. Using real-world examples of effective integrated strategies, this session will help you leverage available marketing disciplines by:
•  Defining show objectives
•  Matching objectives to the correct marcom tactic
•  Recognizing your audience
•  Allocating your budget appropriately
•  Establishing potential success benchmarks
•  Understanding pre-, at- and post-show tactics
•  Analyzing your results


1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.


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