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THURSDAY, FEB. 16
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Session Length: 90 minutes. Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Marc Goldberg, CME
Marc Goldberg brings over 40 years of experience to his marketing and business seminars. In 1985, he founded Marketech360 which specializes in exhibitor staff training and performance measurement at trade shows and events. He authored "Small Doesn’t Mean Second Rate" – a reference workbook for small exhibitors, created the first software for measuring exhibit performance – Measurement Made Easy and authored "The Future of Healthcare Exhibit is in Learning". In 2016, he published "Strategic Trade Show Success".

Connect with Marc Goldberg:

 LinkedIn

Session 20417 CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
If you want an event to generate a high return on investment, staff briefings are a critical ingredient. In this interactive, hands-on session you will learn effective agendas and techniques, how to achieve management buy-in, and how to get staffers to attend your pre-, at- and post-show meetings. You will explore:
•  What types of pre-show meetings work best
•  Who should be involved in planning and conducting the meetings
•  A variety of training techniques that work to prepare, update and report to the staff
•  Using outside talent and supporting tools


1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.


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