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THURSDAY, NOV. 16
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Joe Federbush
As President/Chief Strategist of EVOLIO Marketing, and strategic partner of Exhibit Surveys, coupled with over 20 years in the event marketing industry, Joe works with major brands like Intel, Microsoft, Philips, GE, and Salesforce conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on investment (ROI) and objectives (ROO).

Connect with Joe Federbush:

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Session 109
How to Measure the Value of Trade Show Participation - Part II: Practical Application
Prerequisite: 10817, How to Measure the Value of Trade Show Participation - Part I: Basic Concepts
This session provides for individual guidance in working with measuring and reporting your own event scenarios and results.


Apply what you learned in the basic trade show value measurement concepts session to your own program. Through examples, case studies and worksheets, you will discover how to:
•  Assess your program’s strengths and weaknesses
•  Work with the four elements of value
•  Estimate appropriate event budgets, staff and exhibit sizes
•  Select and invest wisely in your show schedule
•  Apply other types of measurement to complement return on investment
•  Assign key performance indicators
•  Deploy and apply customer and visitor research
•  Report event performance to senior management

This session provides for individual guidance in working with measuring and reporting your own event scenarios and results.

This session includes a pre- and in-class assessment of your program's strengths, weaknesses and likely opportunities for ROI and performance improvement.


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