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TUESDAY, NOV. 14
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Joe Federbush
As President/Chief Strategist of EVOLIO Marketing, and strategic partner of Exhibit Surveys, coupled with over 20 years in the event marketing industry, Joe works with major brands like Intel, Microsoft, Philips, GE, and Salesforce conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on investment (ROI) and objectives (ROO).

Connect with Joe Federbush:

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Session 10817 CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
Learn the building blocks for measuring and growing the value of your trade show marketing program. Topics include:
•  How to ensure that your event investments pay off
•  Identifying the four sources of value from event marketing
•  Estimating value for each component of event payback
•  Establishing a payback ratio as an index of trade show value
•  Basic organizing and presentation of results to management

Session includes examples, case studies and worksheets to help you apply this knowledge. You will also receive a take-home project that will help you focus on your program's strengths, weaknesses, and likely opportunities to improve your return on investment.


1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.


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