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THURSDAY, OCT. 19
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Dax Callner
Dax Callner is the Chief Strategy Officer at GES Events, leading a practice that specializes in physical, digital and social media experience development, measurement & analytics. Callner has over 20 years of experience developing experiential marketing programs for some of the world's leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, HP, Kraft, Bloomberg, the U.S. Census Bureau, Johnson & Jonson, Dell, JPMorgan, General Mills and Nestle.

Connect with Dax Callner:

 Facebook

 LinkedIn

 Twitter

Session 304
Content + Interactions: A Formula for Effective Marketing Impact
In a digitally-enabled, socially-integrated world, marketing has evolved beyond one-way communications distributed over mass media. In this session, marketing consultant Dax Callner brings to life new approaches that connect content development and interaction strategies to effectively impact audiences across channels, including events, social, digital and traditional media. The session will focus on:
•  Implementing “story led” marketing strategies
•  Cross channel, trans-media communication planning
•  Content creation, distribution and promotion approaches
•  Interaction strategies that propel consumer relationships


CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


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