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Building a Portfolio

Your portfolio is a collection of materials which showcase your tradeshow marketing abilities and your application
of essential learning components gained through your attendance at EXHIBITOR conference seminars.
Your portfolio will include your educational and career background; company background; introductory
remarks about your program; overall corporate objectives for tradeshow/event marketing; management of
exhibit design/production; a demonstration of how key messages were integrated into your program; successes and
areas of improvement for trade show activities and what you have learned from your EXHIBITOR
education. Here are some sample portfolios:



Monique Rochard
Excellent event focus on
national sales meeting
Paul Roosjen
Small company – starting
new measurement program
Marcia Deem
Doing the right things
with a very small budget
Ann Derby
new 10x20 inline booth
Don Schmid
large program
good all-around
Leslie Word
supplier perspective
Megan Bleichner
Large company –
event focus
Kelly Johnson
Following guidelines &
including all required details
Jason Thomas
event-focused




Support From Advisors
You will be assigned an advisor to assist you through the development of the portfolio. It is your responsibility
to keep regular communication flowing between the two of you and commit to a time schedule for submitting
portions of your portfolio for review. Your advisor will review your final document before it is submitted
to the CTSM office and then notify the CTSM executive director that your portfolio is ready for submission.




Evaluation
Your portfolio will be evaluated by a review committee, made up of the CTSM Executive Director, the
Academic Advisor, and EXHIBITOR's Conference Strategist. Each section will be judged on the basis of
"acceptable" or "revise/add." Receiving all "acceptable" comments results in portfolio approval. "Revise/add"
comments mean that the section needs further development in order to be approved for certification. You
will be asked to resubmit with further evidence of mastery in that category in order to meet the portfolio
requirement for the CTSM program.

CONGRATULATIONS.
Once your exam is passed, and your portfolio is approved, you join an elite group of CTSM Graduates.



Certification Upgrades
For CTSM Graduates
Certification is a lifetime credential. However, because of the dynamic nature of the industry and rapidly
changing knowledge and skills required, certification upgrades are recommended every five years.

Four levels of upgrades are awarded to candidates, as they earn additional CEUs following certification.
Each CEU is the equivalent of 10 classroom hours.
Bronze Upgrade: 1 CEU
Silver Upgrade: 2 CEUs
Gold Upgrade: 3 CEUs

For bronze, silver and gold levels of upgrades, graduates may select from among all of the elective sessions offered at EXHIBITOR Learning Events. Choose the ones that will best address your needs and those of your program. For diamond level certification, at least 9 of your sessions must be selected from Advanced Level, Author’s Executive Series, or Profiles in Excellence. For each session taken, be sure to complete the Affidavit of Attendance online within the two week timeframe allowed. This will ensure that the sessions get added to your CTSM transcript.



Diamond Level Certification
One-fifth education, four-fifths contribution.
After completing the Gold Upgrade, graduates can continue their education with Diamond Level Certification.
In addition to continued advanced education, the Diamond Certification requires demonstrated
leadership by "giving back to the industry" through professional contributions.


Enroll in CTSM
Start the enrollment process by submitting an application form:


Already enrolled? Log in to My CTSM.
How Much Does CTSM
Professional Certification Cost?

(hint: It's probably less than you think)


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Join the CTSM Groups on LinkedIn
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CTSM Graduates Only

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Upcoming Events

EXHIBITOR eTrak
University-Affiliated Online Learning for Trade Show and Corporate Event Marketers
>> More

EXHIBITORFastTrak
The Accelerated Learning Conference for Exhibit and Corporate Event Marketing Professionals
>> More
Portfolio Assistance
Online Session 710:
Preparing, Developing, and Submitting a Quality CTSM Portfolio
>> More


Portfolio Power Working Weekend
>> More


Ask an Advisor Monthly Online Calls
>> More


Our Partner

At CTSM we believe in quality education, so we've partnered with NIU to provide us with the best resources for your professional certification.
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